{"id":20635,"date":"2025-10-15T20:52:30","date_gmt":"2025-10-15T17:52:30","guid":{"rendered":"https:\/\/alihelper.net\/blog\/?p=20635"},"modified":"2025-10-16T21:43:01","modified_gmt":"2025-10-16T18:43:01","slug":"what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed","status":"publish","type":"post","link":"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/","title":{"rendered":"What AliExpress Is and How It Works in 2025: From Click to Delivery \u2014 What\u2019s Changed"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#What_AliExpress_is\" >What AliExpress is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Where_is_AliExpress_located\" >Where is AliExpress located?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Roles_in_the_Ecosystem\" >Roles in the Ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Order_Journey_A_Quick_%E2%80%9CFlow%E2%80%9D\" >Order Journey: A Quick \u201cFlow\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Delivery_Speed_2024%E2%80%932025\" >Delivery &amp; Speed (2024\u20132025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Buyer_Protection_Returns\" >Buyer Protection &amp; Returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#How_AliExpress_Makes_Money\" >How AliExpress Makes Money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#EU_Regulation_via_the_DSA_Whats_New_in_2024%E2%80%932025\" >EU Regulation via the DSA (What\u2019s New in 2024\u20132025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Corporate_Changes_Around_Cainiao_2024\" >Corporate Changes Around Cainiao (2024)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/#Why_Prices_Stay_Low_%E2%80%94_and_How_the_Platform_Scales\" >Why Prices Stay Low \u2014 and How the Platform Scales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_AliExpress_is\"><\/span>What AliExpress is<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AliExpress is Alibaba Group\u2019s international marketplace (launched in 2010) where thousands of independent sellers list goods directly to buyers worldwide. In the EU, the platform is classified as a \u201cVery Large Online Platform\u201d (VLOP) under the DSA, with an audience exceeding 100 million users (\u2248104.3M MAU). This status brings stricter obligations for risk management, content moderation, ad transparency, and researcher access. Let&#8217;s now take a closer look at what AliExpress is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_is_AliExpress_located\"><\/span>Where is AliExpress located?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AliExpress is an online marketplace owned by Alibaba Group, whose global headquarters are in <strong>Hangzhou, Zhejiang, China<\/strong>. As a digital platform, AliExpress doesn\u2019t have a single retail <strong>location<\/strong> for shoppers; instead it operates worldwide with regional offices and a logistics network run largely through <strong>Cainiao<\/strong> (overseas warehouses and hubs across Europe, Asia, the Middle East, and the Americas). In short: corporate home in China, operations and fulfillment spread globally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roles_in_the_Ecosystem\"><\/span>Roles in the Ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buyer<\/strong> places an order and pays on-platform; funds are held in <strong>escrow<\/strong> until delivery is confirmed, reducing the risk of non-delivery or misdelivery.<\/li>\n\n\n\n<li><strong>Seller<\/strong> lists products and handles quality and fulfillment (directly or via warehouses\/partners).<\/li>\n\n\n\n<li><strong>Platform (AliExpress)<\/strong> provides storefront, traffic, payments, buyer protection, promos\/ads, and dispute\/returns handling; it also integrates logistics via <strong>Cainiao<\/strong>.<\/li>\n\n\n\n<li><strong>Cainiao<\/strong> is the global logistics backbone with cross-border hubs and last-mile partners. In fiscal 2024 it handled <strong>5M+<\/strong> international shipments per day on average.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1024x637.png\" alt=\"what aliexpress is\" class=\"wp-image-20638\" srcset=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1024x637.png 1024w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-300x186.png 300w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-768x477.png 768w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1536x955.png 1536w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image.png 1575w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Order_Journey_A_Quick_%E2%80%9CFlow%E2%80%9D\"><\/span>Order Journey: A Quick \u201cFlow\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search &amp; Recommendation.<\/strong> Ranking considers price, rating, conversion, and delivery speed (especially in the <strong>AliExpress Choice<\/strong> channel).<\/li>\n\n\n\n<li><strong>Payment &amp; Escrow.<\/strong> Payment is withheld until delivery is confirmed; if issues arise, the buyer can open a dispute.<\/li>\n\n\n\n<li><strong>Fulfillment &amp; Logistics.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Classic cross-border: seller \u2192 China\/international Cainiao hub \u2192 local last-mile.<\/li>\n\n\n\n<li><strong>Overseas warehouses:<\/strong> inventory is stored closer to buyers for faster delivery.<\/li>\n\n\n\n<li><strong>AliExpress Choice:<\/strong> a premium lane with tighter SLAs and simplified returns; the program benchmarks \u201cGlobal 10-day\u201d and \u201cGlobal 5-day\u201d delivery.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Delivery &amp; Completion.<\/strong> After receipt is confirmed, escrow releases funds to the seller. Otherwise, the dispute\/returns flow applies.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delivery_Speed_2024%E2%80%932025\"><\/span>Delivery &amp; Speed (2024\u20132025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201c5-day delivery\u201d<\/strong> operates in several European markets (e.g., UK, Spain, the Netherlands, Belgium, etc.) via Cainiao\/Choice.<\/li>\n\n\n\n<li><strong>Expansion in 2025.<\/strong> In 2025, Cainiao announced the expansion of \u201cGlobal 5-Day Delivery\u201d to six additional markets (Vietnam, Singapore, the Philippines, Hungary, Austria, and Qatar), with the upgrade slated for completion by the end of 2025. This is part of the company\u2019s strategy to accelerate cross-border delivery for platforms including AliExpress.<\/li>\n\n\n\n<li>In FY2024 Cainiao averaged <strong>&gt;5M<\/strong> international parcels per day; \u201cGlobal 10-day\u201d and \u201cGlobal 5-day\u201d are positioned as speed benchmarks.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1-1024x640.png\" alt=\"\" class=\"wp-image-20639\" srcset=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1-1024x640.png 1024w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1-300x188.png 300w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1-768x480.png 768w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1-1536x960.png 1536w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-1.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buyer_Protection_Returns\"><\/span>Buyer Protection &amp; Returns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escrow \/ Protected Payment.<\/strong> Funds are held until the buyer confirms receipt\u2014core to cross-border trust on AliExpress.<\/li>\n\n\n\n<li><strong>Disputes &amp; Returns.<\/strong> Buyers can open disputes for non-delivery, mismatch with description, or defects. <strong>Free Return<\/strong> applies <strong>only<\/strong> to eligible items and markets; a typical rule of thumb is <strong>15 days<\/strong> from delivery to request a return (look for the \u201cFree Return\u201d badge on the product page). Exact conditions\/exclusions vary by category and country.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_AliExpress_Makes_Money\"><\/span>How AliExpress Makes Money<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seller commissions<\/strong> (vary by category\/channel).<\/li>\n\n\n\n<li><strong>Paid promotion tools<\/strong> and coupon mechanics.<\/li>\n\n\n\n<li><strong>Cainiao logistics services<\/strong> (pickup, consolidation, cross-border linehaul, last mile, storage). Scale is evidenced by <strong>&gt;5M<\/strong> cross-border parcels\/day.<\/li>\n\n\n\n<li><strong>Premium lanes<\/strong> (e.g., <strong>Choice<\/strong>) with stricter delivery\/quality SLAs that generally lift conversion.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EU_Regulation_via_the_DSA_Whats_New_in_2024%E2%80%932025\"><\/span>EU Regulation via the DSA (What\u2019s New in 2024\u20132025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Formal proceedings (March 2024).<\/strong> The European Commission opened a DSA case into AliExpress (illegal\/unsafe goods prevention, ad transparency, researcher access, etc.).<\/li>\n\n\n\n<li><strong>Preliminary findings &amp; \u201csystemic failures\u201d (June 2025).<\/strong> The Commission said AliExpress had systemic shortcomings in proactive moderation; non-compliance can attract fines up to 6% of global turnover. In parallel, certain <strong>commitments<\/strong> voluntarily offered by AliExpress were made <strong>binding<\/strong> under the DSA.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Corporate_Changes_Around_Cainiao_2024\"><\/span>Corporate Changes Around Cainiao (2024)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>IPO cancelled; buyback offer.<\/strong> In March 2024, Alibaba shelved Cainiao\u2019s Hong Kong IPO and offered to buy remaining minority stakes (up to <strong>$3.75B<\/strong>), underscoring the strategic importance of logistics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Prices_Stay_Low_%E2%80%94_and_How_the_Platform_Scales\"><\/span>Why Prices Stay Low \u2014 and How the Platform Scales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shorter supply chain<\/strong> (manufacturer\/wholesaler \u2192 buyer), plus massive volumes and optimized logistics reduce unit costs.<\/li>\n\n\n\n<li><strong>Cainiao infrastructure<\/strong> (hubs, air capacity, consolidation, last mile) + programmatic SLAs (5\/10-day) drive predictable delivery and fewer cancellations\/returns.<\/li>\n\n\n\n<li><strong>Trust mechanisms<\/strong> (escrow, disputes, Free Return) lower buyer risk in cross-border shopping.<\/li>\n<\/ul>\n\n\n\n<p>Now you know what AliExpress is.<\/p>\n","protected":false},"excerpt":{"rendered":"What AliExpress is\n\nAliExpress is Alibaba Group\u2019s international marketplace (launched in 2010) where thousands of independent sellers list goods directly to buyers worldwide. In the EU, the platform is classified as a \u201cVery Large Online Platform\u201d (VLOP) under the DSA&#8230;","protected":false},"author":2,"featured_media":20645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-20635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-shopping-on-aliexpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What AliExpress Is and How It Works in 2025<\/title>\n<meta name=\"description\" content=\"A clear guide to what Aliexpress is and how it works in 2025 - payments, delivery speeds, buyer protection, Cainiao logistics, and key EU DSA rules\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alihelper.net\/blog\/en\/what-aliexpress-is-and-how-it-works-from-click-to-delivery-whats-changed\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What AliExpress Is and How It Works in 2025\" \/>\n<meta property=\"og:description\" content=\"A clear guide to what Aliexpress is and how it works in 2025 - 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