{"id":20653,"date":"2025-10-15T21:29:06","date_gmt":"2025-10-15T18:29:06","guid":{"rendered":"https:\/\/alihelper.net\/blog\/?p=20653"},"modified":"2025-10-16T21:42:53","modified_gmt":"2025-10-16T18:42:53","slug":"que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado","status":"publish","type":"post","link":"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/","title":{"rendered":"Qu\u00e9 es AliExpress y c\u00f3mo funciona en 2025: del clic a la entrega \u2014 qu\u00e9 ha cambiado"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Que_es_AliExpress\" >Qu\u00e9 es AliExpress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#%C2%BFDonde_esta_ubicado_AliExpress\" >\u00bfD\u00f3nde est\u00e1 ubicado AliExpress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Roles_en_el_ecosistema\" >Roles en el ecosistema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Recorrido_del_pedido_flujo_rapido\" >Recorrido del pedido: flujo r\u00e1pido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Entrega_y_velocidad_2024%E2%80%932025\" >Entrega y velocidad (2024\u20132025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Proteccion_al_comprador_y_devoluciones\" >Protecci\u00f3n al comprador y devoluciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Como_gana_dinero_AliExpress\" >C\u00f3mo gana dinero AliExpress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Regulacion_en_la_UE_via_DSA_novedades_2024%E2%80%932025\" >Regulaci\u00f3n en la UE v\u00eda DSA (novedades 2024\u20132025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Cambios_corporativos_en_torno_a_Cainiao_2024\" >Cambios corporativos en torno a Cainiao (2024)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/alihelper.net\/blog\/es\/que-es-aliexpress-y-como-funciona-del-clic-a-la-entrega-que-ha-cambiado\/#Por_que_se_mantienen_precios_bajos_%E2%80%94_y_como_escala_la_plataforma\" >Por qu\u00e9 se mantienen precios bajos \u2014 y c\u00f3mo escala la plataforma<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_AliExpress\"><\/span>Qu\u00e9 es AliExpress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AliExpress es el mercado internacional de Alibaba Group (lanzado en 2010) donde miles de vendedores independientes ofrecen productos directamente a compradores de todo el mundo. En la UE, la plataforma est\u00e1 clasificada como <strong>\u201cVery Large Online Platform\u201d (VLOP)<\/strong> con arreglo a la DSA, con una audiencia que supera los 100 millones de usuarios (\u2248104,3 millones de MAU). Este estatus implica obligaciones m\u00e1s estrictas en gesti\u00f3n de riesgos, moderaci\u00f3n de contenidos, transparencia publicitaria y acceso para investigadores. Veamos m\u00e1s de cerca qu\u00e9 es AliExpress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFDonde_esta_ubicado_AliExpress\"><\/span>\u00bfD\u00f3nde est\u00e1 ubicado AliExpress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AliExpress es un <strong>marketplace en l\u00ednea<\/strong> propiedad de Alibaba Group, cuyo <strong>sede central<\/strong> est\u00e1 en <strong>Hangzhou, Zhejiang, China<\/strong>. Como plataforma digital, AliExpress no tiene una \u00fanica <strong>ubicaci\u00f3n<\/strong> minorista para los compradores; opera a escala mundial con oficinas regionales y una red log\u00edstica gestionada en gran medida por <strong>Cainiao<\/strong> (almacenes y hubs en Europa, Asia, Oriente Medio y Am\u00e9rica). En resumen: domicilio corporativo en China, operaciones y ejecuci\u00f3n distribuidas globalmente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Roles_en_el_ecosistema\"><\/span>Roles en el ecosistema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprador<\/strong>: realiza el pedido y paga en la plataforma; los fondos se mantienen en <strong>dep\u00f3sito (escrow)<\/strong> hasta que se confirma la entrega, reduciendo el riesgo de no entrega o entrega incorrecta.<\/li>\n\n\n\n<li><strong>Vendedor<\/strong>: publica productos y gestiona la calidad y el cumplimiento (directamente o mediante almacenes\/socios).<\/li>\n\n\n\n<li><strong>Plataforma (AliExpress)<\/strong>: ofrece escaparate, tr\u00e1fico, pagos, protecci\u00f3n al comprador, promos\/anuncios y gesti\u00f3n de disputas\/devoluciones; adem\u00e1s integra la log\u00edstica a trav\u00e9s de <strong>Cainiao<\/strong>.<\/li>\n\n\n\n<li><strong>Cainiao<\/strong>: columna vertebral log\u00edstica global con hubs transfronterizos y socios de \u00faltima milla. En el ejercicio fiscal 2024 gestion\u00f3 <strong>m\u00e1s de 5 millones<\/strong> de env\u00edos internacionales al d\u00eda, de media.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-2-1024x634.png\" alt=\"Qu\u00e9 es AliExpress\" class=\"wp-image-20654\" srcset=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-2-1024x634.png 1024w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-2-300x186.png 300w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-2-768x475.png 768w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-2-1536x951.png 1536w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-2.png 1582w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recorrido_del_pedido_flujo_rapido\"><\/span>Recorrido del pedido: flujo r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fasqueda y recomendaci\u00f3n.<\/strong> El ranking considera precio, valoraci\u00f3n, conversi\u00f3n y velocidad de entrega (especialmente en el canal <strong>AliExpress Choice<\/strong>).<\/li>\n\n\n\n<li><strong>Pago y dep\u00f3sito (escrow).<\/strong> El pago se retiene hasta confirmar la entrega; si surgen problemas, el comprador puede abrir una disputa.<\/li>\n\n\n\n<li><strong>Cumplimiento y log\u00edstica.<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Transfronterizo cl\u00e1sico<\/strong>: vendedor \u2192 hub de Cainiao en China\/internacional \u2192 \u00faltima milla local.<\/li>\n\n\n\n<li><strong>Almacenes en el extranjero<\/strong>: el inventario se acerca al comprador para acelerar la entrega.<\/li>\n\n\n\n<li><strong>AliExpress Choice<\/strong>: v\u00eda prioritaria con SLA m\u00e1s estrictos y devoluciones simplificadas; el programa toma como referencia entregas <strong>\u201cGlobal 10-day\u201d<\/strong> y <strong>\u201cGlobal 5-day\u201d<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Entrega y cierre.<\/strong> Tras confirmar la recepci\u00f3n, el dep\u00f3sito se libera al vendedor. En caso contrario, se aplica el flujo de disputa\/devoluci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entrega_y_velocidad_2024%E2%80%932025\"><\/span>Entrega y velocidad (2024\u20132025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <strong>\u201centrega en 5 d\u00edas\u201d<\/strong> opera en varios mercados europeos (p. ej., Reino Unido, Espa\u00f1a, Pa\u00edses Bajos, B\u00e9lgica, etc.) mediante Cainiao\/Choice.<\/li>\n\n\n\n<li><strong>Ampliaci\u00f3n en 2025.<\/strong> En 2025, Cainiao anunci\u00f3 la expansi\u00f3n de <strong>\u201cGlobal 5-Day Delivery\u201d<\/strong> a <strong>seis<\/strong> mercados adicionales (<strong>Vietnam, Singapur, Filipinas, Hungr\u00eda, Austria y Catar<\/strong>), con finalizaci\u00f3n prevista <strong>a finales de 2025<\/strong>. Es parte de su estrategia para acelerar la entrega transfronteriza en plataformas como AliExpress.<\/li>\n\n\n\n<li>En el FY2024, Cainiao promedi\u00f3 <strong>&gt;5 millones<\/strong> de paquetes internacionales por d\u00eda; <strong>\u201cGlobal 10-day\u201d<\/strong> y <strong>\u201cGlobal 5-day\u201d<\/strong> se posicionan como referencias de velocidad.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-3-1024x638.png\" alt=\"\" class=\"wp-image-20655\" srcset=\"https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-3-1024x638.png 1024w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-3-300x187.png 300w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-3-768x478.png 768w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-3-1536x956.png 1536w, https:\/\/alihelper.net\/blog\/wp-content\/uploads\/2025\/10\/image-3.png 1574w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proteccion_al_comprador_y_devoluciones\"><\/span>Protecci\u00f3n al comprador y devoluciones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dep\u00f3sito\/escrow (pago protegido).<\/strong> Los fondos se mantienen hasta que el comprador confirma la recepci\u00f3n: pieza clave de la confianza en el comercio transfronterizo en AliExpress.<\/li>\n\n\n\n<li><strong>Disputas y devoluciones.<\/strong> Se pueden abrir disputas por no entrega, discrepancias con la descripci\u00f3n o defectos. <strong>Free Return<\/strong> se aplica <strong>solo<\/strong> a art\u00edculos y mercados elegibles; como regla general, hay <strong>15 d\u00edas<\/strong> desde la entrega para solicitar la devoluci\u00f3n (busca el distintivo <strong>\u201cFree Return\u201d<\/strong> en la ficha). Las condiciones y exclusiones exactas var\u00edan por categor\u00eda y pa\u00eds.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_gana_dinero_AliExpress\"><\/span>C\u00f3mo gana dinero AliExpress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comisiones a vendedores<\/strong> (var\u00edan por categor\u00eda\/canal).<\/li>\n\n\n\n<li><strong>Herramientas de promoci\u00f3n de pago<\/strong> y mec\u00e1nicas de cupones.<\/li>\n\n\n\n<li><strong>Servicios log\u00edsticos de Cainiao<\/strong> (recogida, consolidaci\u00f3n, l\u00ednea transfronteriza, \u00faltima milla, almacenamiento). La escala se refleja en <strong>&gt;5 millones<\/strong> de paquetes transfronterizos\/d\u00eda.<\/li>\n\n\n\n<li><strong>V\u00edas premium<\/strong> (p. ej., <strong>Choice<\/strong>) con SLA m\u00e1s estrictos de entrega\/calidad que suelen elevar la conversi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulacion_en_la_UE_via_DSA_novedades_2024%E2%80%932025\"><\/span>Regulaci\u00f3n en la UE v\u00eda DSA (novedades 2024\u20132025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Procedimiento formal (marzo de 2024).<\/strong> La Comisi\u00f3n Europea abri\u00f3 un expediente DSA sobre AliExpress (prevenci\u00f3n de productos ilegales\/peligrosos, transparencia publicitaria, acceso de investigadores, etc.).<\/li>\n\n\n\n<li><strong>Conclusiones preliminares y \u201cfallos sist\u00e9micos\u201d (junio de 2025).<\/strong> La Comisi\u00f3n se\u00f1al\u00f3 deficiencias sist\u00e9micas en la moderaci\u00f3n proactiva; el incumplimiento puede acarrear multas de <strong>hasta el 6%<\/strong> de la facturaci\u00f3n global. En paralelo, ciertos <strong>compromisos<\/strong> ofrecidos voluntariamente por AliExpress pasaron a ser <strong>vinculantes<\/strong> bajo la DSA.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cambios_corporativos_en_torno_a_Cainiao_2024\"><\/span>Cambios corporativos en torno a Cainiao (2024)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En marzo de 2024, Alibaba cancel\u00f3 la OPV de Cainiao en Hong Kong y propuso recomprar participaciones minoritarias (hasta <strong>3.750 millones de USD<\/strong>), subrayando la importancia estrat\u00e9gica de la log\u00edstica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_se_mantienen_precios_bajos_%E2%80%94_y_como_escala_la_plataforma\"><\/span>Por qu\u00e9 se mantienen precios bajos \u2014 y c\u00f3mo escala la plataforma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cadena de suministro m\u00e1s corta<\/strong> (fabricante\/mayorista \u2192 comprador), sumada a vol\u00famenes masivos y log\u00edstica optimizada, reduce el coste unitario.<\/li>\n\n\n\n<li><strong>Infraestructura de Cainiao<\/strong> (hubs, capacidad a\u00e9rea, consolidaci\u00f3n, \u00faltima milla) + <strong>SLA program\u00e1ticos<\/strong> (5\/10 d\u00edas) aportan plazos previsibles y menos cancelaciones\/devoluciones.<\/li>\n\n\n\n<li><strong>Mecanismos de confianza<\/strong> (escrow, disputas, Free Return) reducen el riesgo para el comprador en el cross-border.<\/li>\n<\/ul>\n\n\n\n<p>Ahora ya sabes <strong>qu\u00e9 es AliExpress<\/strong> y c\u00f3mo funciona en 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"Qu\u00e9 es AliExpress\n\nAliExpress es el mercado internacional de Alibaba Group (lanzado en 2010) donde miles de vendedores independientes ofrecen productos directamente a compradores de todo el mundo. En la UE&#8230;","protected":false},"author":2,"featured_media":20645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-20653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sobre-las-compras-en-aliexpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es AliExpress y c\u00f3mo funciona en 2025<\/title>\n<meta name=\"description\" content=\"Una gu\u00eda clara sobre qu\u00e9 es Aliexpress y c\u00f3mo funciona en 2025: pagos, velocidades de entrega, protecci\u00f3n del comprador, log\u00edstica de Cainiao y normas clave de la DSA de la UE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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