How to find similar products on Aliexpress
Aliexpress is not just an online shop, but a marketplace. An entire ecosystem with millions of products, tens of thousands of sellers and a wide range of opportunities for the thrifty shopper. However, only a fraction of the platform’s shops specialise in selling unique product items, usually the same thing can be found at many sellers. One of the most useful features for those who want to make a profitable purchase is the system of similar products. Thanks to it, you can find an alternative to almost any product – at a better price, with free shipping or in a different colour and configuration. In this article we will tell you how to find similar products on Aliexpress and what to pay attention to when choosing them.
What are similar products on Aliexpress
Similar items are items that are visually, functionally, or in key ways similar to what you are already viewing. These can be:
- Items from other sellers – with the same features but a different price.
- Modifications of the original item – with a different colour, size, equipment.
- Full analogues – models from other vendors that are identical in appearance and description.
- Similar products – for example, instead of one model of charger – dozens of others with the same parameters.
Why you should pay attention to analogues
Similar product items are not just “something similar”, they are a way to save money and get a better deal. Here are the main reasons why you should use this feature:
- Price range. A similar product may be cheaper from another seller. Sometimes the price is lower by 10-50%, and the specifications and photos are exactly the same.
- Free or cheaper shipping. One seller offers things with paid shipping, and another – with free shipping. This is especially true for purchases under $5-10.
- Discounts and coupons. There may be no coupons in the product card, while a similar product may have an active promo code, promotion or seller’s internal discount.
- More reviews. Some analogues have more reviews, which helps to assess the real quality of the thing before buying. The buyer can choose the option where there are more photos and objective comments.
- Brand choice. An analogue can be from another brand with a better reputation or an official shop on the platform. Sometimes this gives additional guarantee and support.
Where to look for similar products on Aliexpress
Here are some ways to help you find similar items manually or using the inbuilt tools:
1. Use the inbuilt peer blocks on Aliexpress. They appear either in the “You may also be interested” section or at the bottom of the page under the product card. Sometimes they appear in a carousel or grid format with thumbnails and prices, depending on the current design of the platform’s interface. Note that similar items are not always sorted by price – sometimes a more expensive but highly rated item may be first.

2. Also, the “Similar products” function is found in various free browser extensions embedded in the site. For example, in AliHelper this blog is located under the product position card, next to the graph “Price change on Aliexpress“. Also, the items in it are accompanied by round bars with the objective rating of the seller who offers this item.

3. You can search for similar items on Aliexpress manually by keywords. Copy the name of the item (for example, “USB LED Night Light Sensor”) and paste it into the search. The system will show many analogues, among which you can compare features, price and delivery.

Where to find similar products in the Aliexpress mobile app
The Aliexpress mobile app also has a “Similar Products” blog in the card of the item you have selected. Searching by the name of the item of interest also works.
What to consider when choosing an analogue product on Aliexpress
Price is not always the main criterion. Before buying a similar product, compare:
- Reviews and seller rating. Read comments carefully, especially those that contain real photos. Pay attention to the presence of negative feedback – they often give a more accurate idea of the real quality. The rating of the shop itself also plays an important role: if it is low, there is reason to think.
- Number of orders. This is not just a figure – it shows how actively people choose this particular option. High sales most often indicate the stability of the offer and the trust of buyers.
- Details in the description and photos. Do not limit yourself to the first image and general characteristics. Scroll to the end, read all the specifications, clarify the dimensions, materials, equipment. This is especially important when ordering technical devices or items with a non-standard shape.
- Terms of return and warranty. Make sure that the chosen seller provides reasonable conditions for returns in case of malfunctions or discrepancies. The availability of an official warranty or brand endorsement can also be a deciding factor.
- Delivery methods and timing. Pay attention not only to the price of delivery, but also to its speed, traceability, and which logistics company the seller works with. Sometimes, for the same money, you can choose an option that will arrive much faster.
Sometimes a more expensive similar product is more reliable, and trying to save money can result in long delivery times, poor quality or lack of support.
Similar products on Aliexpress are a powerful tool for informed and frugal shopping. They allow you to not just find what you’re looking for, but to find the most cost-effective, safe and convenient option. By paying attention to finding similar items on Aliexpress, you can save money, time and avoid mistakes, making your online shopping experience as smart as possible. Now you know how to find similar products on Aliexpress