Install for freeHow to sell on Aliexpress from United States
Today, to sell on the Internet, you don’t have to pay to create a user-friendly online store and invest large sums of money in advertising and search engine promotion to somehow start showcasing your offer to potential customers. You don’t have to spend years working on your brand to make it a household name and get customers to choose you. It is enough to register a store in some popular marketplace and learn the basics and features of how to sell with their help. In this article we will reveal the latest information and give instructions on how to sell on Aliexpress from United States in 2025.
How to open a store on Aliexpress
Register
1. Go to https://seller.aliexpress.com/;
2. Click on the “Join AliExpress” button;
3. Register on the platform by entering the required information: country, e-mail and password;
4. Choose the option that suits you best;
5. Next you will need to select a company type and enter your data. These include: name, registration code and authority, tax code, date and address of incorporation, location (if applicable), tax data, director information, etc., as well as the company name. Then fill in the “Fill in the business overview” and “Information audit” fields.
Sign the contract
To do it in the personal cabinet you have to follow this algorithm:
- Save the application and print it;
- If a natural person is going to sell from United States – must sign the agreement personally, if a legal entity – the signature must be left by the general director or authorized person (in this case, a scanned power of attorney must be uploaded along with the application);
- Natural persons must also attach a copy of your passport (photo and propiska pages), as well as selfies with the first page of your passport;
- To sell on Aliexpress from USA to freelancers, you will also need to download a certificate of registration as a professional income tax payer for the current year from your tax office and attach it to the application;
- Wait up to 5 working days for your documents to be verified.
Trademark Indication
If you are an official representative of a third-party brand (in this case you will need to upload the relevant documents to the site) or you have your own brand, you can sell products under that brand while working with the store page. This step can be skipped, but specifying a brand is necessary to make it easier for customers to find you and give your range more chances to appear on their radar, especially if you sell from United States.
If you see that your own brand is being used by a third party store on Aliexpress, you can file a complaint against them. This way they will not be able to sell using your intellectual property and you will prevent others from selling products without your authorization. This protects your ability to sell and ensures that you are the only one authorized to sell under your trademark.
Branded store design
One way to attract customers and more quickly establish a lasting relationship with them is to design your store page so that it stands out from the others. You can change your store name, logo, header (for mobile and desktop versions), put one or several banners on your store page. This will help you sell more, especially from United States. Now you know more about how to sell on Aliexpress.
Logistics
Aliexpress offers its partners two types of cooperation in terms of movement of goods – FBA and FBS, with options available for sellers from United States.
| Criteria | FBA (Fulfillment by AliExpress) | FBS (Fulfillment by Seller) |
| Storage of goods | The goods are stored in AliExpress’ or its partners’ warehouse. | The goods are stored at the seller’s premises. |
| Shipping Responsibility | AliExpress is responsible for all subsequent movements and shipments. | The seller is responsible for shipping, but may use AliExpress logistics partners or its own system. |
| Delivery to logistics partners | The seller only has to transport the goods to the AliExpress warehouse. | The seller delivers shipments to AliExpress partners such as “Cainiao” or to post offices/sorting centers. |
| Courier assignment | Not applicable, as AliExpress manages the whole process. | If the seller sells more than 60 orders per month, AliExpress may assign a courier. |
| Use of seller’s logistics system | Not required, AliExpress manages the logistics process. | The seller can use his own logistics system if necessary (e.g. products with short shelf life). |
Place the goods on the platform
What you cannot sell on Aliexpress
The range of products available on Aliexpress is wide enough to meet all aspects of human life and cover all their needs, from security to satisfaction and entertainment, to the needs of children and animals. Many things can be sold there. However, there are categories of goods that are prohibited to sell on Aliexpress from United States. Some of them are regulated by the laws of United States and others by the internal rules of the platform:
- Fakes and counterfeit goods. AliExpress is committed to maintaining the authenticity of the products. It is forbidden to sell counterfeit or pirated copies of recognized brands. Attempting to sell counterfeits may lead to penalties or deletion of the seller’s account.
- Weapons and Ammunition. The sale of firearms, edged weapons and ammunition is absolutely prohibited on AliExpress. Attempting to sell such products violates international regulations and can lead to serious legal consequences.
- Toxic and dangerous materials. The sale of poisons, chemicals, explosives and other hazardous materials is prohibited. Any attempt to sell these products may result in immediate cancellation of the seller’s account and possible legal repercussions.
- Drugs and Controlled Substances. The sale of narcotic substances, psychotropic drugs and medications without proper licenses and permits is strictly prohibited. Vendors attempting to sell these products may be reported and permanently blocked.
- Tobacco and alcohol. The sale of alcoholic beverages and tobacco products may be restricted depending on the laws and requirements of each country and region. Before attempting to sell these products, it is essential to check local regulations.
- Organs and body parts. The sale of organs of human or animal origin is prohibited. The platform does not allow the sale of any product related to the commercialization of body parts.
- Animals and plants. The sale of animals, plants and animal products may be subject to regulations and restrictions, especially in the case of international shipments. This information discloses how to sell on Aliexpress.
Merchandise categories
On Aliexpress, there is a catalog of categories in which you will have to upload your goods to sell. It is not possible to create new categories, so sellers must stick to the existing options. Please also note that in order to upload products to some categories (such as adult toys, food, medicinal and medical products, etc.) and sell these products, you will need to attach documents that allow you to sell and trade products from these categories on the territory of our country.
All existing categories on Aliexpress can be viewed through a special catalog tree, which makes it easier for sellers to find and classify the products they want to sell. This category tree can be downloaded from the website, allowing sellers to search Aliexpress for the right catalog to sell their products correctly on the platform.
Ways to download products
There are several ways to upload assortments to your Aliexpress store to sell them from United States. They usually appear within seventy-two hours.
- Transferring items from other marketplaces using the XWAY service;
- With the help of a YML file;
- With the help of an XSL file;
- Through the API;
- In the personal cabinet one by one manually.
It is also possible to combine several variants of the same product (models, colors, completeness, etc.) on a single tab manually or with the help of YML or XSL files.
Recommendations for filling in the product sheet
It is necessary to dwell on some nuances of the information to be indicated in the product sheet. It will be best to “sell” in Aliexpress image and name, you should control how your product will look on the background of competitors’ offers.
1. In the product name indicate first the name, brand, and only then the main characteristics. Remember that the first 2 lines are displayed in the search results. However, if the features (quantity, size, material, etc.) are important, indicate them as well, as they will be taken into account in the search results. This will help you sell more;
2. Use high-resolution photos. Take photos of the item from all angles. Photos should accurately convey the color of the item and not be misleading about its size, material and other characteristics. Even if they are indicated on the product card. Most buyers are guided primarily by photos, if they are misled by them, they will direct negative feelings towards the seller;
3. Use a framed photo or a picture for the cover, it will stand out from the other offers to sell more. Do not put too much text or small details, it must be readable for people with vision problems from the mobile screen.
Assign prices and discounts
For sellers, Aliexpress has added a “Price Index” tool that allows you to compare your prices with those of the same offers in other online stores. And sell more. If your prices are lower, the platform starts showing your offers higher in the search results. The price is calculated after all the discounts of your store for the current day.
And since we have already touched on the topic of discounts, I would like to point out one more nuance. Some sellers on Aliexpress like to make fake discounts during big sales and not only. They write on the overpriced product sheet “before the sale” to give the impression that a big discount is provided. Less scrupulous representatives even inflate prices during the sale period. However, there are browser extensions that show the history of price changes on Aliexpress. For example, AliHelper. If the buyer realizes that you are trying to cheat him, he will not buy from you and may even try to spoil your reputation. This will prevent you from selling.
Here, for example, in this case the seller wrote that this product used to cost $292.30, and now there is supposedly 30% off!
However, the price history shows that the $204.61 price was set on the day these screenshots were taken, and the item was much cheaper before.
Withdrawal of funds
Money for products sold arrives 14 days after the order is completed (most of the time this is considered to be when the buyer or the delivery service has confirmed receipt). You can withdraw them to your current account. However, if the buyer opens and wins a dispute, these funds will be deducted from your balance on the platform. Now you know more about how to sell on Aliexpress.
Pros and cons of opening a store on Aliexpress
Advantages of Aliexpress for sellers
- Large audience. AliExpress is one of the most popular online stores in United States. Its reputation is improving every year;
- Tools and support. AliExpress provides stores with all the tools they need to sell products, including a platform for uploading purchase offers, processing orders and making payments. Technical support is also available for troubleshooting;
- Low start-up costs. Opening a store on AliExpress can be done with minimal start-up costs. There is no need to rent physical stores, no warehouses, and no need for a large number of employees;
- Personalized recommendations. The platform offers recommendations and analysis to improve your business. It can suggest which products are worth selling and what prices to set.
Disadvantages of Aliexpress
- High competition. Due to the large number of sellers on AliExpress, competition can be fierce. To sell successfully, you will have to fight for buyers’ attention and find effective strategies to stand out. It’s not enough to simply sell products, you need to sell an engaging shopping experience, offering something unique or pricing competitively. Many sellers seek to sell at the lowest possible price, which can affect profit margins. To sell sustainably, it is key to find a balance between price, quality and product differentiation;
- Platform dependency. You will depend on AliExpress and its rules. They may impose restrictions and rules that you will have to comply with.
Frequently Asked Questions about how to sell on AliExpress
Who can sell on Aliexpress?
Both legal entities registered in USA and individuals with a American passport can sell on Aliexpress, but only those who have the status of individual entrepreneur or self-employed.
Legal entities and sole proprietors can register up to three stores on the platform, while self-employed individuals can only register one.
It will not be possible to change the company data after registration, and all payments will be made using only the company data.
Can a freelancer open a store on Aliexpress?
Yes, but there are some nuances regarding the creation of a store and business activity on Aliexpress that apply only to freelancers:
- You can only sell products made by yourself;
- If you want to change your status to sole proprietorship or legal entity, you will have to fill out and sign a transfer application and contact the helpdesk;
- You do not have to pay VAT for goods and services, only for Aliexpress services.
What are the Aliexpress commissions for sellers?
AliExpress commission is usually 5% (mostly household goods, electronics, automobiles, shoes and tools) or 8% (mostly clothing, food, leisure and children’s items). And for digital products, the commission is as high as 30%.
The commission is only charged for orders delivered for which the sellers from USA have received payment.
However, during the first 6 months or the first hundred sales, the platform does not impose commission on new sellers.
What to sell on Aliexpress?
A wide range of products can be sold on AliExpress, which is one of the reasons why this online platform is so popular with sellers from USA all over the world. These are some of the most popular categories that can be successfully sold on AliExpress: clothing, accessories, haberdashery and footwear; electronics; cosmetics and perfumes; toys for children and adults; sporting goods; home and garden items and decor; car parts and accessories; pet products, etc.
It is important to carry out a market study to determine which products are the most demanded and the ones that can bring the most benefits to our country or to our target public.
What tools do we have to promote a new store?
There are a large number of tools to promote a store on Aliexpress. They can be divided into internal (which are used within the platform) and external (which are linked to other services and sites).
Internal tools include: Aliexpress themed promotions and sales, your personal coupons and promotional codes, live broadcasts on the mobile app, with which you can showcase your products or conduct sweepstakes.
External tools can include: advertising links on external sources, such as social networks (for purchases where, by the way, sellers do not pay commission to the platform), affiliate programs, where you can “hire” bloggers or websites to advertise your sale offers.
Now you know how to sell on Aliexpress from United States. Selling on this platform for American stores can offer many opportunities, but it requires effort and careful preparation. If you follow the steps above and continue to learn and adapt, you will be able to successfully sell on this shopping platform. Good luck on your entrepreneurial journey!
