Black Friday on Aliexpress – fake discounts

Black Friday is one of the most anticipated events in the retail world, attracting millions of shoppers every year in search of the best deals and discounts. Based on a tradition that originated in the United States, this sale day has gradually become a global phenomenon, bringing online shopping giants like Aliexpress into its orbit as well. In this article, we will explore what Black Friday on Aliexpress is and look at common marketing tricks that shoppers encounter during this mega-event.

History of the Black Friday sale on Aliexpress

Black Friday originated in the United States and gained international fame by symbolizing the start of the Christmas shopping season. In the United States, Black Friday is celebrated on the last Friday of November, following Thanksgiving, which is celebrated on the fourth Thursday of November.

The name Black Friday is associated with several historical events, but the most popular version of the name’s origin relates to the chaos and the huge number of shoppers who take to the streets and stores in search of the best deals. The day is also known for its ability to take store accounting reports from the red zone (losses) to the black zone (profits), which was another possible explanation for the name.

In the early 2010s, Aliexpress, a leading online retailer and one of the biggest players in global commerce, began holding its own version of Black Friday. Adapting the idea to the needs of the global market, Aliexpress expanded the promotion by offering bargains not only on the same day, but also throughout the week, allowing shoppers from different parts of the world to take advantage of attractive offers without having to leave home.

The initiative quickly gained popularity, attracting consumers with exclusive discounts on electronics, home appliances, apparel and many other product categories. The company actively uses marketing tools and social media to attract and retain customers, making Black Friday on Aliexpress one of the key events in the global sales calendar.

Dates of Black Friday sale on Aliexpress in 2024

In 2024, Black Friday on Aliexpress falls on these dates:

Secrets of profitable purchases

Use coupons and promo codes

In the time before the start of the sale, actively collect coupons and promo codes. Aliexpress often offers various promotions, in which you can get additional discounts on certain categories of goods or even on the entire range. This can be done through the official Aliexpress application, on specialized sites with coupons or in groups and forums where users share actual promo codes.

Our website has a section that presents all active Aliexpress coupons. In it, you will be able to sort offers by various criteria, such as product category, discount percentage and total purchase price. You can also search for discounts on specific products using the search bar, and apply filters by month (will help you find Aliexpress Black Friday promo codes in November). To activate a coupon on AliExpress, just click the button on the promotion page, copy the code and enter it at checkout. The database of promo codes is constantly updated, which guarantees relevant and favorable offers.

Avoid fake discounts on Black Friday on Aliexpress

However, not all Black Friday deals are as favorable as they may seem at first glance. Some sellers on Aliexpress use the tactic of artificially inflating prices shortly before the start of the sale to then reduce them, creating the illusion of a big discount. Therefore, it is important to monitor the price dynamics of the goods of interest in advance and use price comparison tools to determine the real benefit of the purchase. Let’s show you how to recognize a fake discount with the help of the free browser extension AliHelper using this portable generator as an example.

Black Friday on Aliexpress

If you look only at the information in the product card, it seems that we are facing a favorable offer. The device is on sale with a generous 70% discount for $239.79. It was previously priced at $799.30.

However, if you look at the “Price changes” section of AliHelper, you will see a completely different picture.

Black Friday on Aliexpress - fake discounts

The price for this product was increased shortly before the screenshot was taken, and usually it costs much cheaper. The discount turned out to be fake. And if you want to buy a particular item from a particular seller, but you see that it is now overpriced, AliHelper has another feature that will help you.

Click on the “+ Monitor the price” button, and then you will receive an email or push notification when the price of the selected item decreases.

AliHelper will also help you find a reliable seller, track parcels, view similar products, etc.

Research products in advance

One of the most important steps is to research the products you are interested in beforehand. Start tracking the prices of your desired products 3-4 weeks before the sale starts. This will give you a clear picture of how the price of the product has changed during the month, and will help you determine if the announced discount on Black Friday is real. Use special browser extensions or apps that automatically track price changes for selected products.

Compare prices

Don’t limit yourself to one store or platform. Use price comparison sites and apps that allow you to see where you can buy the desired product at the lowest price.

Check reviews

Always read reviews about the product and the seller before making a purchase. This will help you avoid buying low quality products and understand how reliable the seller is. Pay attention not only to positive but also negative reviews and how the seller responds to customer complaints. This information can play a key role in your buying decision.

Black Friday on Aliexpress is a period when the platform turns into a real paradise for bargain seekers and special offers. During this period, shoppers from all over the world have a unique opportunity to purchase goods at significantly reduced prices. This is a time of great opportunities not only to save money, but also to purchase those products that may have been previously unaffordable due to their high cost.

Preparing for Black Friday on Aliexpress requires care and a strategic approach, but the results can be quite impressive. This event offers unique opportunities for substantial savings, allowing you to upgrade your closet, appliances or even your interior at very attractive prices. Approach the sale thoughtfully, use all available tools to compare prices and search for coupons, and undoubtedly your purchases will be successful. Don’t forget about Aliexpress Black Friday coupons. Happy shopping!

Maria Kolman
Digital marketer and author with 10 years of experience. A regular AliExpress shopper since 2015, I have made over 350 orders and won 23 disputes with sellers. I study the nuances of buying and selling on the Chinese marketplace, share the information and latest news I gather. I help AliExpress shoppers find great deals and win disputes. I answer questions in the comments.
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